Vinisud - Passionnément Méditerranéen
 
 
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Events Program

VINISUD 2017:
3 buzzwords: expertise, discovery, sharing.
1 ambition: to be the international showcase for southern wines.
1 devise: «Passionately Mediterranean».

 

MEDITERRANEAN PALACE - Hall B2

A free access tasting area open daily and hosted by the Union des Œnologues de France, offering a glimpse of the Mediterranean vineyards’ rich diversity, with over 2,500 lines to sample.

Organised by colour and wine category, this breakdown will offer visitors a new approach to what the exhibition has to offer:

  • 6 major wine zones (Red, Rosé, White, Organic, Natural Sweet and Sparkling)
  • To discover also a dedicated BIB tasting area in partnership with Vitisphere (more than 60 lines to sample)

As you explore the exhibition, don’t miss:

It’s a bottleneck in Paris and we’re pulling out the cork... - Original sketches by Rémy, wine artist and humourist

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SPARKLING ZONE - Hall B3

Space dedicated to the bubbles of the Mediterranean countries answers the request always more increasing of the world market:

Zone of free tasting, with more than 250 presented samples, and a bar proposing original Cocktails with Prosecco, Cava, Franciacorta, Blanquette of Limoux...

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« MEDITERRANEAN EXPRESSION by Vinisud » - Hall A3

This area showcases the rich diversity of the Mediterranean's wine-growing, culinary and cultural heritage.
Wine Mosaic will present:

  • A tasting of “Unusual Mediterranean and Southern French grape varieties”
  • “Talk and Taste” sessions - winegrowers invite you to sample their wines produced from unusual grape varieties
  • Winegrowers' oil tasting bar

Photographer Claude Cruells will exhibit his “Mediterranean vineyard landscapes”

Sunday 29 January

14h00/14h30
Introducing the native Mediterranean grape varieties.
Jean-Luc Etievent, president of Wine Mosaic

14h30/15h00
15 rare Languedoc grape varieties: Immerse yourself in this amazing heritage!
Patricia Boyer-Domergue. Clos Centeilles

15h15/16h00
Horizontal and vertical tasting of aged Cinsault vintages (1998, 1999 and 2000): Lebanon
versus Languedoc
Patricia Boyer-Domergue, Clos Centeilles and Joe-Assaad Touma, Château St-Thomas

16h15/16h45
The Lebanese vineyard: 3,000 years of history. Rediscovering the ampelographic and wine-growing heritage of Lebanon
Joe-Assaad Touma, Château St-Thomas

17h00/17h30
Piquepoul: the King of Pinet
Roland Tarroux, owner of Mas Saint Laurent

Monday 30 January

10h15/10h45
Santorin : A contre-courant, Découvertes des vins Rouges  
Mathieu Blet, Mavrommatis et Mme Panayiota Kalogeropoulou, Domaine Sigalas

11h00/11h30
Le Mollard : Renouveau du cépage endémique des Hautes-Alpes
Laetitia Allemand, Domaine Allemand

11h45/12h15
Introduction aux cépages Savoyards : Mondeuse, Persan, Douce Noire, Altesse
Jean-Luc Etievent, président de Wine Mosaic

13h15/14h00
Exploring the geographical boundaries of Grenache.
Marlène Angelloz. Grenache association coordinator

14h00/15h00
Presentation of INRA’s ampelographic collection from the Vassal estate and documentary
heritage digitization project.
Cécile Marchal, manager of INRA’s Vassal estate collection

15h00/15h45
Port blending session - How to make a 20 Year old Tawny?
Oscar Quevedo, Quevedo Port

16h00/16h30
Rare Turkish varieties Papazkarasi, Karasakiz, Calkarasi, Kolorko, Yapincak, Sidalan
Seyit Karagolozu, Paseali Winery

16h45/17h15
Brachetto and Moscato: The Winning Combination of Piemonte
Andrea Costa, Marenco

Tuesday 31 January

10h30/11h00
Lambrusco, the new trendy Fizz: How much do you know about its grapes?
Luciano Bulgarelli

11h15/11h45
The different natures of Xinomavro
Mathieu Blet, Mavrommatis et Mr Lambros Papadimitriou, domaine Kir-Yanni

12h00/12h30
The Douro grapes varieties
Oscar Quevedo, Quevedo Port

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DIGITAL HUB - Hall B3

In 2017, VINISUD is revamping its digital identity.

As the ‘lung’ in VINISUD’s digital ecosystem, the “DIGITAL HUB” will highlight new global trends in communication.

Hosted by a team from specialist wine agency, SOWINE, the VINISUD DIGITAL HUB, a forum for sharing and discussion with influencers from across the world, will present a range of expert-led workshops and debates each day.

As evidence of its ongoing dialogue with online opinion leaders, the Mediterranean Wines Blog this year once again welcomes new contributors from across the planet. Bloggers from previous editions join with these international influencers in sharing their views with all Mediterranean wine professionals and enthusiasts.    

Sunday 29 January

11h00/12h00
La WineTech: presentation
Cédric LESEC
LA WINETECH
www.lawinetech.com

13h00/14h00
First session of startups pitches
Start-ups from La WineTech
www.lawinetech.com

14h00/15h00
CIVL: digital strategy and E-Tasting
Thibault DE GREGORI – CIVL - Web Marketing et Communication Interne
CIVL
www.languedoc-wines.com

15h00/16h00
Why and how the wine industry has to conquer the digital world?
Julien MIQUEL - Fondateur
SOCIAL VIGNERONS
www.socialvignerons.com

 
Monday 30 January

10h00/11h00
Digital Marketing Success 2017, Strategy, Tactics & Tools for Wineries in USA
Greg REMILLARD - Directeur de la Publicité Digitale
WINE ENTHUSIAST
www.winemag.com

11h00/12h00
Second session of startups pitches
Startups from La WineTech
LA WINETECH
www.lawinetech.com

12h00/13h00
Results of the "baromètre SOWINE/SSI 2016" : French people, wine and new technologies
Sylvain DADÉ - Directeur Associé
SOWINE
www.sowine.com

14h00/15h00
Wine Tourism and digital technologies
Marie DAIGNEAUX - Dirigeante Fondatrice
GEOVINA
www.geovina.com

15h00/15h30
Vins médaillés : Y a-t-il un impact positif pour les producteurs de vins ? Le cas des médailles d’IWSC - The International Wine & Spirit Competition
Atelier présenté par Hervé Remaud, Professeur Senior de Marketing, Kedge Business School
 
15h30/16h30
Digital branding and marketing of wine regions and individual wineries
Ilona THOMPSON - Blogger
PALATEXPOSURE
www.palatexposure.com

 
Tuesday 31 January

10h00/11h00
Brazil: ways of better communicating to get into an unstable market
Alexandra CORVO - Blogger
CICLO DAS VINHAS
www.alexandracorvo.com.br

11h00/12h00
South to North – selling wine in Web.2.0 times in heterogen markets
Stefan SCHWYTZ - Blogger
BACCANTUS
www.baccantus.de

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LA NOUVELLE VAGUE by Vinisud - Hall A3

The space which values the young actors of the world of the wine: wine growers and start-up.

A single purpose: put forward the work of wine growers and the new recently installed companies.

2017 will be the opportunity to discover the first vintage wine of some and the work of all these lovers of the wine who contribute to revitalize the sector.

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MEDITERRANEAN WINE TOURISM by Vinisud - Hall B4

Innovation of the 13th edition, Vinisud joins to WineTourisminFrance.com to propose a zone dedicated to the oenotourisme. Growth sector, the oenotourisme drains 7,5 million people in the French vineyard today among which 40 % of international. Regions exhibitors on Vinisud represent more than 3,200 tourist cellars in one of the most tourist areas of the world. This varied and plentiful offer allows the trade fair create a new dynamic and innovative space.

The key players of the sector - federations, small and big producers - avid to develop their tourist offer will discover:

  • A space œnotourisme Mediterranean B to B of exposure and meetings for the persons receiving providers and suppliers of the sector
  • Booths for the actors of the sector
  • A kiosk, a shop window for the exhibitors’ services tourism routes
  • Conferences and round tables, orchestrated by André Deyrieux de WineTourisminFrance.com
  • A picnics space set up for the tasting of products of countries

Photographer Claude Cruells will exhibit his “Mediterranean vineyard landscapes”

 

MASTER CLASSES / TASTINGS / CONFERENCES

PROGRAMME OF MASTER CLASSES (Hall B2):

Sunday 29th January

2.15pm/3.15pm
Conegliano Valdobbiadene, the original expression of Prosecco
Organized by Consorzio Tutela Conegliano Valdobbiadene Prosecco Superiore DOCG and conducted by the Norvegian Master of Wine Mai Tjemsland

3.45pm/4.45pm
The many different styles of Mediterranean rosé
By the Masters of Wine Sarah Abbott (UK) / Christy Canterbury (USA) / Elisabeth Gabay (UK)

5.30pm/6.30pm
Tasting of organic Mediterranean wines awarded prizes in the Amphore International Organic Wine Competition, featuring journalist Pierre GUIGUI, Amphore director/founder, represented by Lucille Choualhi Gatignol.

Monday 30th January

10.00am/11.00am
Languedoc AOCs are internationally popular: what’s the secret of their success?
By the Master of Wine Christy Canterbury (USA)

11.30am/12.30pm
Exploring Côtes du Roussillon Les Aspres
Presented by œnologist Eric ARACIL, export manager for the Interprofessional Roussillon Wine Council (CIVR)

2.15pm/3.15pm
Marketing unique Mediterranean style wines in New York and London
By the Masters of Wine Sarah Abbott (UK) / Christy Canterbury (USA) / Elisabeth Gabay (UK)

3.45pm/4.45pm
Le Pic Saint Loup at its peak: a journey through an appellation.
By the Master of Wine Christy Canterbury (USA)

5.15pm/6.15pm
Vacqueyras - The Arnoux Family, 300 years of history…
By Jean-François Arnoux, Xavier Vidil, Sara Ferreira

Tuesday 31th January

10.00am/11.00am
Exploring South West wines  
By Roger Voss - Wine Enthusiast Magazine

10.00am/4.00pm (Sud de France tasting area - Hall B1)
The discovery of the wine tourism offer from the Occitanie Region
Ride a Segway© PT for an initiation journey to the must-see places of the "Club oenotourisme Sud de
France". Get set for an incredible and funny itinerary punctuated by fascinating people and wonderful
surprises to win!
With The members of the Club Oenotourisme Sud de France
Organized by Sud de France Développement and the Languedoc wines School

11.00am/12.00noon (Sud de France tasting area - Hall B1)
Yes, absolutely, the great Languedoc Roussillon whites can tantalise your taste buds!
The great reds from Languedoc-Roussillon are very well-known, though the region offers stunning white wines
that will tantalise your taste buds. Embark on a tasting journey to discover outstanding appellations such as La
Clape, Collioure and Picpoul de Pinet as well as an array of exciting PGIs. These whites are synonymous with
with minerality, fruitiness, roundness and liveliness. Test your knowledge at the end of the master class, and
win wonderful prizes!
Jeremy Cadière, winner of the Sud de France 2014 sommelliers' competition
Organized by Sud de France Développement and the Languedoc wines School

2.00pm/3.00pm (Sud de France tasting area - Hall B1)
Vertical tasting of Domaine de Montcalmès recognising the outstanding quality of Terrasses du Larzac AOC
Frédéric Portalié will take you to an exceptional vertical tasting of 5 vintages from Domaine de Montcalmès,
2013, 2012, 2011, 2010, 2009 recognizing the outstanding quality of AOC Terrasses du Larzac. Tasting session
limited to 20 persons maximum.
Jeremy Cadière, winner of the Sud de France 2014 sommelliers' competition
Organized by Sud de France Développement and the Languedoc wines School

 
PROGRAMME OF CONFERENCES (Hall B4):
Sunday 29th January

12pm/12.30pm
Conference ID VIN SCHOOL: e-learning, how to create a powerful and effective wine brand strategy.
www.idvinschool.com
Hosted by Galatée Faivre

3.45pm/4.45pm
Ways into wine tourism: wine merchants, sommeliers, restauranteurs, hoteliers/accommodation hosts, organisations (Gîtes de France, Bienvenue à la Ferme, etc.), events, etc.
Hosted by André Deyrieux from WineTourisminFrance.com
Dominique Dupeyroux, Gîtes de France
Thierry Martinez, Halles et Piqueniquer
Céline Michelon, Chambre Régionale d’Agriculture d’Occitanie
Patricia Picard, Comité Vins Rhône-Alpes

6.00pm
Round table on wine tourism in Occitanie (vineyards and tours, a way to structure the region’s wine tourism policy)

with Virginie Rozière, Chairwoman of the Occitanie Regional Tourism Committee Hosted by André Deyrieux from WineTourisminFrance.com

Monday 30 January

10.00am/11.00am
The importance of Mediterranean wines in the world! The first economic observatory dedicated to Mediterranean wines.
By Jean Philippe Perrouty WINE INTELLIGENCE for VINISUD.

11.30am/1.00pm
The role of wine tourism in creating a brand context
Hosted by André Deyrieux from WineTourisminFrance.com Estelle de Pins, Wine Tour Booking Jacques Maby, geographer, Avignon University Jérôme Joseph, Calmel & Joseph Eric Artiga, Teloa Alexandra Storath, Ducoin SA  

2.15pm/3.15pm
London vs. New York - wine consumption trends of millennials (21-35 year-olds) in 2016. An exclusive survey from Vinisud!
By Marie Mascré SOWINE/SSI

3.45pm/4.15pm
Wine awards: is there a positive impact for wine producers?
The example of the IWSC medals - the International Wine & Spirit Competition, by Hervé Remaud, Senior Professor of Marketing, Kedge Business School.

4.30pm/6.30pm
2016 changes to the Evin Law, promoting and enhancing a wine brand. Legal and marketing levers Wine brands are not like other brands, they are assets that cover specific qualities of their business sector.
To determine their value we therefore need to understand various factors, whereby the choice of marketing strategy and legal protection in particular may or may not create added-value. Drawing on real-life case studies, this workshop will shed new light on ways of promoting your wine brands and making them more resilient.   Workshop hosted by Eric Schahl, Founding Associate of INLEX IP Expertise, who will introduce our experts: Céline Baillet, Intellectual Property Consultant, Head of the LexMarket Department at INLEX IP Expertise Claude Bernard, Founding Associate of creative agency Lasuite Atelier Ladan Dirickx, Business Lawyer, Head of the LexValue Department at LEX IP Expertise Jean Baptiste Thial de Bordenave, Wine Lawyer, Head of the LexWine Department at INLEX IP Expertise
For further information and to register click HERE (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Tuesday 31th January

10.30pm/11.30pm
Wine tourism, ways to market southern wines
Hosted by André Deyrieux from WineTourisminFrance.com Marie Daigneaux, Geovina France Gerbal-Medalle, AOC Tourisme Olivier Houlès, Fédération des Caves Coopératives Bouches-du-Rhône Anaïs Lonardo, Destination Perpignan Méditerranée Rivesaltes

12.00pm
Wine Tourist of the Year award ceremony
Hosted by André Deyrieux from WineTourisminFrance.com

 

 

You wish to propose or to organize an animation on the trade fair VINISUD, contact:

Catherine Bourguignon
Tel. : +33(0)1 41 86 41 27
Email : This email address is being protected from spambots. You need JavaScript enabled to view it.

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BOOTH EVENTS

Animations, discovered tastings and launches of new products organized by federations, committees or exhibitors will be the object of a different notebook in the catalog of the trade fair.

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